Breaking CultureRadical Self Care

AFROPUNK & ruffles® partner to bring you a visual affirmation project entitled “draw your ridges”

February 16, 2022

AFROPUNK partnered with Ruffles® to bring you “Draw Your Ridges” where we captured the beauty of ridges in visual art. In this campaign celebrity host Masego will narrate the journey of influencers Estelle, Julissa Bermudez, and Mashonda Tifrere as they take us on a journey of how they own their ridges. In this short video series, visual artist Omari Booker captures their inspirational stories and visually brings to life the essence of each influencer. You will laugh, be inspired, and maybe shed some tears on this visual exploration of owning your ridges and being unapologetically unique. 

Coming soon on our YouTube channel! Be sure to keep an eye out for more details and announcements on the collaboration with AFROPUNK and Ruffles®. Head over to for updates.