Germaine Bolds-Leftridge Skincare Line Shows Beauty Is Ageless
By KD Bias
September 28, 2022
After decades of nurturing Black culture and community, Germaine Bolds-Leftridge lights her torch with IKNOW Skincare Treatment Solutions, a line inspired by the teachings of self-love, care, and esteem passed down from her fabulous mother, Mrs. Omer Jean Avery-Bolds. IKNOW focuses on maturing skin and building a connection with its unique needs.
Everything about IKNOW is an intention-based act of grace. Down the dragonfly logo represents wisdom, change, transformation, light, and adaptability in life.
While many products seem to oppose aging, IKNOW celebrates the beauty of mature skin. The line acts as a badge of honor for women who want to seize where they currently are in life and manage the new challenges their skin may be facing.
IKNOW’s audience is affectionately known as the Platinum Group because “To be a Platinum woman is a distinct honor,” Bolds-Leftridge explains. “She is confident, beautiful, and wise; she is comfortable with who she is and who she is not. The Platinum Woman embraces the wisdom that experience has brought her. She knows the joys of longevity and that longevity has its joys.”
More impressive is the focus on the complexities of melanated aging skin, an area of beauty that, until now, was widely untapped. This breakthrough brand aids the skin as it progresses, not stopping it in its tracks, with highly effective ingredients to help women care for their skin. The collection includes cleansers, moisturizers, treatments, serums, and mists.
The IKNOW ME FIRST Plum Enzyme Powder Cleanser is a daily face wash packed with banana, kakuda plum, and apple fruit powders. These ingredients absorb excess oils to reduce shine, provide protective antioxidants and refine the skin’s texture.
The under-eye area is a typical concern for aging skin. IKNOW addresses this with the EYES MATTER Instant Smoothing Eye Serum. It includes aloe vera to provide moisture and pullulan and algae extract to aid in naturally tightening the delicate under-eye skin. Platinum Women pamper themselves with gentle, safe ingredients and can skip the harsh chemicals or surgical treatments.
All products are free of mineral oil, perfumes, and synthetics and are not tested on animals. The IMMERSE Pure Neroli Hydrosol Aromatic Mist tones remove makeup and help the skin’s elasticity. As well as the VERY NECESSARY Broad Spectrum SPF 40 Moisturizing Cream, with green tea and lavender. A must-have to prevent swelling, redness, and irritation.
The best part is the luxury items won’t cost you an arm and a leg. They are competitively priced, with products starting at just $25.00.
Bolds-Leftridge is no stranger to what consumers want and need in beauty products. Dubbed the “Queen Midas” of multicultural brands, she touched some of the most prominent beauty brands on the market, including Ambi Skincare, Mielle Organics, and ORS Haircare.
She is also the founder of one of the most respected brokerage firms in the country, GBL Sales, Inc., and the Annual Ubiquitous Women’s Expo, which celebrated its 8th year in 2022. The two-day expo focuses on beauty, health, and wellness and features quality exhibitors, star-studded entertainment, and thought-provoking panel discussions.
Bolds-Leftridge’s success is documented by Forbes and Black Enterprise, to name a few. With IKNOW, she and consumers shine with significance in the Black-owned beauty industry.
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