fenty beauty is liberating black women

Hope you saved some of your holiday moola because Bad Gal RiRi is at it again! This time the ‘Work’ singer is gifting fans with new products in her Fenty Beauty line, both new and expansions of what’s already there. Now the powerhouse brand has made a name for itself through inclusive colors of their products making it possible for most to find foundation shades in their color. But if you’re one of the few who couldn’t find a perfect match, Fenty Beauty is coming out with 10 new shades!!! Hell yeah. And that’s not all… Fenty Beauty is adding bronzer/contour kits, loose powders, concealer, and more!

There are more than enough makeup brands to spend money on, just walk into your local Sephora. But what sets Fenty apart from the rest is that it’s Black owned and subsequently focused on creating cosmetics that are wearable and inclusive for all types of Women of Color. From making mattifying formulas for combo skin to representative and flattering shades and colors anyone can rock. So bomb.