AFROPUNK’s Video Of The Week: Joshua Idehen’s “Don’t Give Up On Me” is a Poetic Masterpiece

April 29, 2022

Sweden based, British born Nigerian, Josh Idehen presents his impactful single ‘Don’t You Give Up On Me’, this March 31st. Joshua Idehen, a mainstay of the UK jazz/electronic scene and chameleonic artist follows on from recent successes, which include being named a 2021 one-to-watch by NME as part of jazz crew Calabashed as well as contributing vocals for two Mercury-nominated albums, with this latest solo offering his most captivating to date.
Idehen also worked on the highly praised Sons Of Kemet album ‘Black To The Future’ alongside Kojey Radical and D Double E and it is this experience that Joshua brings to his new incarnation. ‘Don’t You Give Up On Me’ is an impeccably executed blend of electronica, jazz and soul which provides a bed for Idehen’s tale of healing and optimism.

Director/ Colour Grading/Concept:Agatha Powa

Set Design/Concept: Ruth Bartlett

Director Of Photography: Mishcka Kornai

Asst Set Design: Jay Dee

Gaffer: Eliza Daniel

Asst Gaffer: Felice Blizter

Movement Direction: Andra Woellert

Styling: Kerone Campbell Olai

Styling: Caleb Nicolas Spahr

Dancers: Astan Ka, Exoce Kasongo