Living the Fuck Out Loud

afropunk & adidas join forces to empower creatives to live the f%@k out loud with a reimagination of the iconic platforum and an exclusive release of the triple platforum

June 14, 2021

AFROPUNK and adidas are thrilled to announce their first-ever collaboration for the release of the Platforum available worldwide . The release of the new Platforum is inspired by AFROPUNK’s freedom of expression and will see the brand as the creative partner for Platforum under the campaign of Living the F@%k Out Loud’.

On 6/11 AFROPUNK and adidas introduced the new Platforum to the world and to the fashion-forward, future-forward and gender-forward luminaries of the AFROPUNK community. The drop revolves around visceral storytelling and virtual events featuring multi-faceted talents including Kari Faux, Tony Concep and Ty Hodges. The release of the Platforum will be experienced as a fashion and culture moment, partnering adidas’s heritage of design excellence with the globally influential AFROPUNK aesthetic. The Platforum is a new, bold reiteration of the iconic Forum silhouette flowing fluidly from masculine to feminine and anywhere in between.

Anita Asante, Head of Global Strategic Partnerships at AFROPUNK, said: “What has brought AFROPUNK and adidas together is a set of shared values of wanting to provide a platform for young, black creative voices to express themselves freely through art, fashion and music. Partnering with adidas is a special moment for us and has been a long time coming. Our community continues to move culture forward with ingenuity and resistance and this year we will celebrate the innovators across our global community of tastemakers who are creating a new world before your eyes. ‘Living the F@%k Out Loud’ is AFROPUNK’s rallying cry to the collective resilience and genius of the global Black community and we are celebrating the grit and determination that has brought us this far with our AFROPUNK exclusive Triple Platforum. 

At AFROPUNK we have dedicated our efforts to building spaces that empower our community to be themselves unapologetically. Our contributions to culture have been translated through music, photography, literature and fashion, creating a golden thread of Blackness that connects our global community and provides a platform to elevate their unique perspective on the world to ultimately create the color, gender, belief, origin, ability and sexuality-inclusive future we all dream of. This exciting and iconic partnership with adidas, creates a movement that permeates through diverse cultures, gender politics, and race to drive a unified narrative that allows people  to live without fear of being themselves. Our audience continuously shifts and breaks down boundaries surrounding identity and self-expression and with adidas we have created a tangible product that tells this story. The shoes are a symbol and celebration of ownership, power and represents joy, resilience, and being loud, a symbol that our community can wear loud and proudly. The Platforum is that symbol.

The adidas Forum is available worldwide and for purchase online /  and at selected retailers. Stay tuned for more. For more information, drops and news on the release, please follow our social platforms @afropunk @adidasoriginals #adidasforum.