protoje and koffee rally their friends for a decadent night out on new video for “switch it up”

January 22, 2021

Nothing gives me joy more than seeing Black artists unite to celebrate their career milestones. There’s a feeling of pride when you are especially aware of where they come from and have witnessed their story. From humble beginnings to climbing the ranks, two of Jamaica’s leading artists Protoje and Koffee celebrate their hard work and achievements on the lavish video for “Switch It Up.”  The Winta James produced record is from Protoje’s fifth studio album, “In Search Of Lost Time.” 

The Xtreme Arts-directed visual features cameos from artists like Lila Iké, Sevana, Jaz Elise, Royal Blu and Jesse Royal, all having a seat at the table. All, with the exception of the latter, contributed background vocals on the song. Jamaican contemporary Chronixx also lends his voice to the track’s chorus. 

“Switch It Up” is a full circle moment for the two artists, following Koffee’s 2018 breakthrough single “Toast”, where she shouts out Protoje. You can watch the video below: