h&m tried it with these ‘monkey’ black boy vs. ‘jungle survivor’ white boy pictures

Context seems to be totally lost in the advertisement world, which seems impossible to believe, but here we are again with another tone-deaf advertisement from a white-owned company. This time fast-fashion emporium H&M dressed up a little black boy in a sweatshirt that reads “Coolest monkey in the jungle” while another model, a white boy, is dressed in a matching sweatshirt that instead reads: “survival expert”. Hmpf.

. @hm, have you lost your damned minds?!?!?! pic.twitter.com/EYuCXLZtv3

— Charles M. Blow (@CharlesMBlow) January 8, 2018

In the year 2018 there’s no way brands/art directors can be this negligent and lack awareness. If look at other sweaters in same category they have white kids. We have to do better. pic.twitter.com/Av4bS4t6yn

— alex medina (@mrmedina) January 8, 2018

Every company should invest in training that encompasses cultural competency and sensitivity. It is absolutely necessary. @hm pic.twitter.com/efMR0oL3jx

— The King Center (@TheKingCenter) January 8, 2018

And maybe this was an honest mistake made by H&M. Maybe they don’t employee a single black person or anyone with a conscious. I don’t know! Sigh.”

“This image has now been removed from all H&M channels and we apologize to anyone this may have offended,” said H&M (HNNMY) spokeswoman Anna Eriksson.

Oh….thanks.