video premiere: seattle rocker ayron jones is urging us to be positive in new video for “love is the answer”

Seattle’s Ayron Jones has something to say but it wasn’t always as clear or plain as “Love Is The Answer,” the lead single off his forthcoming project ‘Audio Pant Job.’ Thinking back on it, Jones says, “When my first album dropped it was literally trial by fire. I had gone from playing solo in the corner of some Seattle dive bar, to opening for B.B. King in a matter 4 months. All of a sudden I had a name and a voice and nothing to say. However, over time as I settled into the reality of who I was becoming, I began to realize how much influence I, as an artist could have on the collective consciousness.” Now, in the spotlight for his talent but also for the positivity that he brings, he’s reaching out in his music to help heal broken ties and misconceptions keeping people from showing and accepting love from one another. The B Anthony Nelson directed video is as much short film as it is music visual and its narrative’s goal is to question the things that society says should keep us apart, whether it be religion, class, or race. For Ayron, it’s more than just a song–for him, “A reminder that while we all experience and perceive different things in our daily lives, we are made of the earth, that’s made of the sun, that’s made of our galaxy, that’s made of the universe. We are the universe. If we want to see a change in our lives, or in the lives of others we must become and project what we wish to see in our world. Love is The Answer.” Stream this amazing video below and get to know Ayron Jones on Facebook, Instagram, and Twitter.

By T. McLendon, AFROPUNK Contributor

VIDEO DIRECTOR/PRODUCER: B Anthony Nelson
PRODUCTION HOUSE: People Zoo Art Works
CINEMATOGRAPHER: Mikie Magnusson