video premiere: brussels-based electro-neo soul singer/songwriter may leaves love to die in striking new visual ‘free’

Ending relationships are tough. Not only has the love died, but, metaphorically, so does the person you leave behind. In their newest music video, ‘Free’, electro-neo soul singer/songwriter MAY portrays this darkness through this Mo Gaff and Jon Ohm-directed visual set to darkly ambient musical storytelling. “It is about ending a relationship, about setting one free, which here, is embodied by Death. ‘When I wrote ‘Free’ I did not have a concept. It just came from deep inside. Until the song was finished I did not know that I was ending a relationship,” MAY tells AFROPUNK.

Produced and Mixed by Sven Ludwig
Written and Composed by Desiree Willer & Sven Ludwig

Directed by: Mo Gaff | Jon Ohm
Production Co: Patchflyer
VFX & Color: Jonathan Ochmann

Transportation Coordinator: Leo Zwikker
Set Assistants: Erkan Durgut | Ahmed Hussein
Shot on location in Belgium

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*Erin White is an Atlanta-based writer and AFROPUNK’s editorial and social media assistant. You can follow her on Tumblr or friend her on Facebook. Have a pitch or an inquiry? Shoot her an email at erin@afropunk.com.