feature: ‘queens of africa’ dolls outsell barbie in nigeria

January 9, 2015

What began as a way of giving his daughter an alternative to Barbie – and the european standard of beauty she presents – led to Taofick Okoya creating a line of African dolls that not only celebrate the beauty of black women, but showcase Nigeria’s heritage in all its glory. Now Okoya stands as one of Nigeria’s most promising entrepreneurs and has seen his dolls even outsell Barbie. Of the dolls, Okoyo remarks in a recent interview with Elle: “African-inspired increase little girls’ sense of self-appreciation and confidence. When little girls play with dolls, they see themselves in or as the doll, they dress it in clothes they like and act out their fantasies. The more of their own likeness they see in the things they like, the more accepting they will be of their looks and culture.”

By Alexander Aplerku, AFROPUNK Contributor