wtf: uk store sainsbury’s tries to sell you the slave outfit to go with your ’12 years a slave’ dvd

It’s getting better and better! The Independent reports that UK store “Sainsbury’s shows shoppers how to ‘get the slave look’ with 12 Years A Slave display mannequin”. “For reasons unknown, an Oxford branch of the supermarket embellished its DVD and Blu-ray stand for Steve McQueen’s film about the horrors of slavery with a mannequin wearing a similar outfit to that of protagonist Solomon Northup.
Looking defiantly summer-ready, the mannequin wears a loose-fitting, holey beige shirt and black trousers, completing the look with a twig in the front pocket.”
Full story here.
Sainsbury’s took down the display and apologized.
Thoughts?