feature: black emoticons launched by oju africa
By Eye Candy
May 2, 2014
Black emoticons anyone? Many have talked about it, this African company did it. Oju Africa is a start-up based in Mauritius. They released their set of Black emoticons after the topic gained momentum on social networks with the hashtag #EmojiEthnicityUpdate. They had been working on the project since 2012 and had to speed up the release after Apple announced that they were working on a more diverse set of emojis: “It’s very important for us, as a small African company, to make it known to the world that we were the first to do it”, chief executive Alpesh Patel told CNN.
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