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Meet the choreographer behind Childish Gambino’s ‘This Is America’ video

May 11, 2018

Imagine if all the themes of an era were compacted in a sensory journey of rhythm, lyrical controversy, props, symbolism, and movement…. well Donald Glover has done it. His latest hit “This is America” is the whole package as it dissects the current state of a mixed nation under the tyrannical boots of discrimination, capitalism, and internalized stratification- and almost all his projects are collaborative, his work reaches volumes as it lets others shine.

One shinning contributor to the projects energy is the video’s choreographer: 23 year old Sherrie Silver.

Having danced for years, the Rwanda-born, England-bred creative initially gained traction for her “Afro-Dance” videos on Youtube, but after Glovers team reached out, her career took on a different weight.

She tells Interview: “The video is full of madness and reflects what’s going on in America and around the world right now. The kids and the choir are supposed to be the happy part of that, so there are two different worlds at the same time. Multiple parts of the video are meant to catch the viewer off-guard, with people smiling and enjoying themselves before it goes dark.”

The themes of this video, are the video- so for Silver it was important to speak to all aspects of Glovers message. By incorporating African dance like the South African ‘Gwara Gwara’, alongside Hip-Hop phenomenons like ‘Shoot’ or ‘Nae Nae’, she succeeds in illuminating the dichotomy of joy and pain- as it related to Pop Culture and its hidden state of affairs.

PHEW this ish is deep, but the process is even deeper- and as “This is America” now stands as  the number one trending video, the movement of the piece is a transcription of an experience, and we have the collaborative efforts of Silver to thank.

A multifaceted philanthropist, and an artist for the masses, check out some of Sherrie Silver’s earlier work below, and look out for what comes next!

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