H&M tried it with these ‘Monkey’ Black boy vs. ‘Jungle Survivor’ white boy pictures
By Erin White
January 8, 2018
Context seems to be totally lost in the advertisement world, which seems impossible to believe, but here we are again with another tone-deaf advertisement from a white-owned company. This time fast-fashion emporium H&M dressed up a little black boy in a sweatshirt that reads “Coolest monkey in the jungle” while another model, a white boy, is dressed in a matching sweatshirt that instead reads: “survival expert”. Hmpf.
— Charles M. Blow (@CharlesMBlow) January 8, 2018
In the year 2018 there’s no way brands/art directors can be this negligent and lack awareness. If look at other sweaters in same category they have white kids. We have to do better. pic.twitter.com/Av4bS4t6yn
— alex medina (@mrmedina) January 8, 2018
— The King Center (@TheKingCenter) January 8, 2018
And maybe this was an honest mistake made by H&M. Maybe they don’t employee a single black person or anyone with a conscious. I don’t know! Sigh.”
“This image has now been removed from all H&M channels and we apologize to anyone this may have offended,” said H&M (HNNMY) spokeswoman Anna Eriksson.