Leimert Park Threads

Leimert Park Threads started in late 2017 as a love letter to the culture. My mission has always been to raise awareness with people of color and to create an opportunity for conversation. When deciding to put “Colored” on a shirt I knew that it was controversial, but I also knew it could be a catalyst for a cultural shift. 

I chose the word “Colored” as an introductory clothing franchise for my brand because it represented an era within the black experience here in America when our community was at its strongest. We were self-sufficient and demanded civil rights – our equality was non-negotiable. The negative connotation for the word comes from the era, but it represents power.