afropunk premier: watch watson’s retro inspired visuals for new single, drowning

May 7, 2021

Los Angeles-based emerging artist, Watson takes us back to the 90s with the new visuals for his latest single, “Drowning”. The video opens up with the 90s like TV show called Punk Pastures, where Watson is the host interviewing a band called, The Watsons.  The interview ensues with a hilarious back-n-forth between the host and his guests before they take the stage to perform the song, Drowning. Drowning is one of those infectious songs that will have you dancing, even though the lyrics are pretty dark…..think Forster The People’s “Pumped Up Kicks”. In the song, Watson talks about the use of drugs as an escape from his reality and is in constant search of a way out, but ultimately he knows that he is drowning, but you can’t notice this as Watson layers this with a colorful grunge melody.  Watch Drowning below.

Watson is all about experimentation in his music – genre-bending between indie-pop to emo-rap in his discography. Before pursuing his own solo career Watson has even written hits for Post Malone and 21 Savage, opening for Post Malone in 2017 as a solo artist.

Earlier this year, Watson teamed up with OnlyFans to release a groundbreaking music video campaign for  his single, “James Brown.” The public-facing, censored music video for the track is a hilarious spoof of corny 90s infomercials where Watson peddles his “Diamond Dancing Clean” first of its kind cleaning syrup, coining his catch phrase – “This Sh*t F*cks!” The video directs viewers to Watson’s OnlyFans account, where fans can see the full, uncensored video, send a gift, purchase merch, and more.