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we explore moonga k’s afrofuturistic world with his visuals for “who’s it gonna be”

March 11, 2021

South African based singer/songwriter Moonga K collaborates with visual Director, Paul Ward to create a futuristic world for the single, “Who’s It Gonna Be”.  The emotion picture marks the first collaboration between Moonga and Paul Ward. The video follows Moonga as he roams in a dark dystopian setting searching for an escape. “Who’s it gonna be?” was birthed from reflections on complicated unrequited love scenarios and tells  the story of how someone so self-destructive, and quite frankly harmful for you, can take over your whole world and leave you as an anxious, self-sabotaging mess. MOONGA K. laments on the track and its concept, “I am fascinated by the idea that we can still open further conversations on love, and the potential of building something through the very big cracks we can see in relationships or situationships, but sometimes those conversations just lead to never-ending heartbreak. Working with  PHFAT on this was one of the most organic studio sessions I’ve ever been in. It felt right to have him on this record and add to the dark, cinematic vibe it was treading on, and Greg Abrahams is a trailblazer in production – the three of us had a rad synergy creating this song from start to finish.” 

MOONGA K. stated of the video, “Paul had full creative control of the whole visual and I really love how he got the meaning of the song instantly. I trusted his vision as soon as he sent the treatment,  and the only thing that I mentioned was that I would love to have afrofuturistic concepts in the video  and the entire team really brought that to life beyond my imagination! I’m very thankful we created  our own little sci-fi world and part of my blackness is in this visual exploration of the glorious past and future that is black people. I believe this is the beginning of a dynamic visual story that we’ll be  expressing for a very long time.”