spinthrift market: baby tress is here for your edges

April 29, 2020

With businesses suffering major blows due to mass shutdown and less customers who are able to support during this time, there are so many companies at risk. Our Spinthrift Market series will feature different exceptional Black businesses in need of some love. If you are able to please consider buying from these businesses who we hope can survive this difficult time. Good luck to all the companies working hard to push through!

We spoke to Hannah Choi and Shannon Kennard of Baby Tress

Where are you based?
Based in NYC.

Tell us about your business?
Baby Tress is a beauty brand that reimagines hair tools that have often been an afterthought. Our first product is the Edge Styler, a 3-in-1 beauty tool for edge styling created by the team of women at Mama Tress – a creative agency based in NYC.

What is the goal of your business?
Our mission is to equip women of color with the tools they need to elevate their beauty rituals.

How has COVID-19 affected you?
COVID-19 has definitely disrupted some plans we had for the year – specifically, in-person events.  Luckily, we were able to pivot and bring the experience online via IG Live.

How would you like to see your business grow in the next few years?
We want to replace all baby hair toothbrushes with Edge Stylers, and we will continue to delight customers with well-designed, functional tools and products.

If you have a donation link let us know!
We don’t have a donation link, but we’re still open for business on!