Liam MacRae


kaytranada and kali uchis give it their all in the ‘10%’ video

February 4, 2020
168 Picks

It ain’t nothin but a party as Kaytranada delivers the jubilant video for BUBBA standout “10%” featuring Kali Uchis. Director Stephen Isaac-Wilson keeps it simple yet vibrant in the visuals that feature beautiful people partying to the sounds of an old school Kaytranada deejaying and manning a rotary mixer.  Interspersed between shots of Kaytranada and the Soul Train line at the party, a pin-up-ready Kali Uchis serenades herself in a mirror, counts cash, and revels in being the center of attention while dropping gems of wisdom: “Why you tryin’ to lie for them?/ Pretending who you are but baby, why even pretend?/You’re tryin’ way too hard, ego is not your friend.