just loud’s new video ‘diamonds and dope boys’

The intrigue that follows indie crooner Just Loud grows with every genre-bending project and accompanying visual. His latest track, “Diamonds and Dope Boys’ shifts gears from this summer’s infectious, funkified “Soul Train,” featuring Debbie Harry whose video was a high-octane chase through glam-rock wonderland. Directed by Char Alfonzo, the clip for “Diamonds and Dope Boys” is a period piece-inspired jaunt through an abandoned rectory, using refracted light techniques to breathe new life into a timeworn setting.

 

View this post on Instagram

 

This Friday 💎

A post shared by Just Loud (@iamjustloud) on Sep 4, 2018 at 1:03pm PDT

“It beautifully refracts light just like a diamond,” Just Loud said about the weathered space. The imagery depicts the Virginia-born artist’s taking and altering of music influences in order to “refract” or carve out his own place in music – a sound that comprises of modern R&B, soul, 80s rock and a dash of pop.

Diamonds and Dope Boys’ is from his upcoming self-titled debut album out November 16th.