video premiere: manchester rapper tobi sunmola finds his roots in darkly introspective video for “never forget we’re here/tales from the east iv”
By Sound Check
August 10, 2017
After moving to Manchester from Nigeria at just 16-years-old, Tobi Sunmola developed a passion for music that would eventually guide him back to his roots. The latest installment of a series of concept videos exploring the artist’s life in The Warehouse City, “Never Forget We’re Here/Tales From The East IV” is a two-part video that finds the rapper waking up in a dark place, stumbling around in search of his true self. In the smooth flow of the first half, Sunmola guides us into the profound with questions like, “at what point does a man’s dreams become his reality?” before bursting into a more aggressive spit-flow in the second.
Named Mobo’s “One to Watch”, Tobi’s latest follows his critically acclaimed EP Childhood Culture, and the video was directed by Luke Logan, who was shortlisted at the Cannes Film Festival for Young Director of the Year.
“To me, the video plays on the cynical nature and inherent flaws of the human sense of self,” says Sunmola. “It represents a man running away from who he is, but eventually accepting and taking pride in himself.”
Check out the introspective video below!:
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