rad creative of the day: two black entrepreneurs combat misconceptions about sustainable hemp fashion with brand superego

“Cut from a different cloth,” L.A.-based clothing brand Superego aims to reshape the narrative around sustainable products created by hemp. Commonly misunderstood as the psychoactive buds of the cannabis plant, hemp is acquired from the stalk of the plant and is favored for industrial uses because of its environmental benefits, durability, and healing abilities. With that in mind, entrepreneurs Tommie Lark and Matthew Narkaus, who met while majoring in psychology at Wesleyan University, founded the brand in 2010. “We both were interested in the term and what it meant (the part of the conscious that searches for perfection and controls our sense of right and wrong),” says Narkaus. You can shop Superego right over here.

Tommie Lark, CEO

Matthew Narkaus, CBO

Every day we’ll be giving shouts to artists, entrepreneurs, innovators, and activists shaking things up in their fields and communities. Check back for tomorrow’s Rad Creative Of The Day.

http://superegoclothiers.com/

*Erin White is an Atlanta-based writer and AFROPUNK’s editorial and social media assistant. You can follow her on Tumblr or friend her on Facebook. Have a pitch or an inquiry? Shoot her an email at erin@afropunk.com.