video premiere: electro-duo megatronic’s golden visual – ‘delicate’

July 1, 2015

Today we’re premiering the new video from British electro-duo Megatronic – ‘Delicate’. In regards to the visual, the duo (made up of Megane Quashie & Marcus Price) tell us: “When making a video as an unsigned band, there are many limitations that you face, budget being the main one. So you are always faced with the challenge of delivering the treatment in the way you imagined it. Content is everything in art and art only work with content. We worked with director Jimmy Hedger, to try and make something that enabled the track to flow in a different way. A way that exposed the lyrics to the viewer in a more visual concept. The way the beat imitates the heart beating when you feel love. As the track is about the insecurities within a new relationship, and how we slowly unravel during the time spent together. We also wanna to keep our identity flowing throughout so the theme of gold is heavily used through the video to keep in with representation of our logo.” Check out the video below.

By Alexander Aplerku, AFROPUNK Contributor



Video credits:

Director: Jimmy Hedger
Editor: Emile
Makeup: Liz Martins
Cameraman: Martin J Roach
Styling: Sassy Wylie
Dancers: Josie Pocock & Ida May
Producer: Kelly Bailey
Producer assistant: Emma Palmer