feature: africa is the future’s new project spoofs ‘life’ magazine covers

May 19, 2014

You may have heard of Africa is The Future, the movement launched in 2004 by Nicolas Premier and Patrick Ayamam “to challenge mainstream media’s representation of Africa and more generally of the World”. Their T-shirts and hoodies made a big buzz a few years ago.
Their new project imagines Africa as the first world power through the covers of a fictitious magazine. They describe it as “an ironic transposition of the World as presented in the international, traditional and dominant media landscape”.
They have released a few mock-up covers a s a preview but the actual campaign is not out yet, as they’re currently raising funds to finance it.
Check out the images below and click here if you’d like to support the project.

“The familiarity of Life covers, emblematic of the American Dream, beautifully suit this parodic diversion.”

Fundraing campaign here