feature: the samofftharecord experience: watch the duck x t.i.

March 26, 2014

Hello again AFROPUNK Community! Welcome back to “The SamOffThaRecord Experience”. Lights! Camera!! Action!!! In this episode I take you behind the scenes at the Watch The Duck x “The King Of The South”, T.I’s video shoot for “Girlfriend” from WTD’s ‘Anatidaephobia’ (meaning: the fear a duck is watching you) project. The concoction of Watch The Duck’s sound which is a fusion of dubstep, soul, r&b, hip hop and trapstep along with the south’s most beloved practitioner of the microphone art, The Rubberband Man’s lyrics came as a delightful and creative surprise. The set up was at one of Atl’s most eclectic, subterranean discoteque, MJQ frequented by lovers of good music and the underground. Join me as I explore the transformation of the venue into an artful wonderland, a mesh up of vibrant colors, dancing lights, fog, and eccentric beautiful characters parading around infecting each other with creative, dynamic, and positive energy. Fellow artists and creatives such as Trae The Truth, Tabius Tate, and Attitude to name a few showed up to show their support. Throughout the day and night I arrived at the realization that those of us present were witnessing a step forward in Atlanta’s music scene while watching the dreams of Watch the Duck become realities. You should no longer fear the duck watching you.. Instead be very afraid if you aren’t yet watching or listening to the duck. LIVE.CREATE.INSPIRE.

By Samantha Ramirez, AFROPUNK Contributor *

First, in case you don’t know who Watch The Duck are:

On to the new episode of The SamOffThaRecord Experience:

Watch here if you’re on a mobile device

Photo by Brent Gates

More about The SamOffThaRecord Experience:

Learn more and keep up with Watch The Duck at

* The SamOffThaRecord Experience is a show created to provoke, inspire, and motivate dreamers of all ages to take the necessary actions to turn dreams into reality and become culture shock game changers. SOTR features some of the most influential creatives and brands that have crossed my path along my personal journey to my dreams. This is a show about my life, the places, faces and spaces I see all while chasing dreams, taking risks, and living life, OFFTHARECORD!

* SamOffThaRecord IG: @Samofftharecord