black fashion by javii: controversial benetton ads of the 90’s

January 18, 2013

It’s funny how some people hear the word fashion and think it’s a joke, but they forget that if not for fashion they would not be wearing those jeans, socks, and ripped t-shirt while reading this article. So I want to take you back to a time where fashion photographers and advertisements used their power to start conversations about race, war, sex, religion, and even the U.S death sentence.
From 1982 to 2000 photographer Oliviero Toscani worked as creative director of United Colors of Benetton. Toscani who will forever be remembered for the controversial ad featuring an image of David Kirby, dying of AIDS surrounded by his family members as he took his last breaths for Benetton’s 1992 campaign.