premiere: mc ājō pens a love letter to the hood in her new, anti-gentrification video “gotta love it”

“Gotta Love It” is the latest music video from the very talented MC, ĀJŌ. A love song to the hood, the misunderstood, and the folks who weren’t meant to survive. “Gotta Love It” is a song of survival that doesn’t skimp or make pretty the tribulations of the everyday hardworking folks that make the city run while trying not get run over themselves. Poetic and melodic, ĀJŌ’s storytelling is personal and visceral regardless of whether or not you’ve been to her hood and spoken to her people. “Gotta Love It” transcends any one location while capturing the nostalgia of the old hood and reverting the gaze and violence of gentrification. Produced, shot, and edited by ĀJŌ “Gotta Love It” is A gentle reminder that culture is wherever we are.”