VIDEO PREMIERE: Explode through the negativity with the empowering new video by Jeff Darko, “Dynamite”
By Sound Check
January 10, 2018
Barcelona-based Jeff Darko cannot be contained. This applies to genre—as the artist pulls from soul, rock, and retro R&B sounds to create a distinctive sound—as well as to life itself. Darko’s latest track, “Dynamite”, features frequent collaborator Rootz as well as One Man Band, and tells the rousing story of exploding through negativity, and whatever other confines the world might throw your way, particularly as a Black creative.
Shot by Monica Heredero, the track’s new black and white visuals hammer the message home, re-imagining the singer in archetypes of creation, such as the Auguste Rodin’s “The Thinker” and Da Vinci’s “The Creation of Adam.”
“My vision with this song is to empower humanity,” Darko explains. “Growing up, I was surrounded with so much negativity which still exists today. It took me time and experience to be able to shift environments… I simply want to use this song as a weapon to equip anyone going through any kind of struggle and soar above any challenges.”
Check out the video above, or stream the track on Spotify below!
Song Feature: Rootz & O.M.B
Song Production: Tom Strike, Tom Eatherton & Adam Nagy
Director – Monica Heredero
Production Company – Rienda Suelta
DOP – Daniel Sanchez
Stylist – Melissa Arango