indie black haircare line the doux mixes vintage style with texture mastery

Created by mom of 5 and celebrity hairstylist Maya Smith, The Doux ((pronounced “The Do”) is a vintage-inspired Black-owned indie hairline for textured hair. An international curl master, Smith set out to create a product to help other curly headed beauties master their mane. “I was living in Germany at the time, had my own salon there and my specialty was helping clients to transition to a relaxer-free lifestyle. I’m obsessed with people maximizing the potential of the hair they were born with. Mastering curls is my passion and purpose,” explains Smith.

That was back in 2011. Now, The Doux has arrived Stateside at Target stores across the country. The bold packaging of each bottle was designed by Maya herself, who was inspired by old skool hip-hop and 90s culture.

Find out where you can buy The Doux, here.